Will they get their act together
With consumers thirsting for New World wines, Argentine wines could be the next big thing. Argentina is the world’s fifth largest wine producer.
For the past five years, international drinks heavyweights by the name of Kendall-Jackson of the US, Pernod Ricard of France, Allied Domecq of Britain, Sogrape of Portugal and Concha y Toro of Chile have ploughed more than US$250m into wineries. Argentine investors have responded with US$250m of their own.
The question is: Will Argentine wine companies develop their industry for export? The US Department of Agriculture’s Foreign Agricultural Service
estimates that of the 365m gallons of wine produced in 2000, Argentina only exported 32m gallons..
Select offer and read on
6 print issues