Brazil AmBev launches Guarana drink in Puerto Rico
AmBev announced in January that it had launched its fizzy Amazon berry soft drink Guarana Antarctica in Puerto Rico, the second stage in its softly-softly bid to make the brand a global player. According to an agreement signed in 1999, PepsiCo Inc would take care of distribution, whereas AmBev, the world’s fifth biggest drinks company and no 4 brewer by its own reckoning, would in turn distribute Pepsi products in Brazil. AmBev, the product of the merger of Brazil’s two biggest brewers Brahma and Anarctica, said it and Pepsi would split a planned US$1.5 million investment in the promotion of Guarana on the Caribbean island over the next two years. Guarana was available at 12,000 points of sale by September, beating the aim of 10,000 outlets by the end of the year..
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