The Skyy is the limit
Not tardy to launch new products, Miller Brewing Co. has also teamed up with Skyy Spirits LLC, a San Francisco-based marketer of the "Skyy" Vodka brand, to sell a citrus and vodka-flavoured malt beverage, beginning in March. The Skyy vodka brand is packed in a cobalt blue bottle. Similarly, the malternative, "Skyy Blue", will arrive in cobalt blue bottle and will be sold as a super-premium product at US$7 for a six-pack. According to Beer Marketers Insights, the malternative category sold almost three million barrel in 2001. Most of the growth was attributed to Smirnoff Ice which started the craze January last year. The growth of the category came at the expense of beer brands..
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