Molson Coors leaves Canadian options open

Molson Coors Brewing will maintain tight control over its lucrative Canadian operation by leaving it out of its deal with SABMiller to combine U.S. operations.

Canada remains Molson Coors’ most profitable market, with a 43 percent market share. By restricting the new MillerCoors partnership to the U.S., which represents only 30 percent of their profits, Molson Coors are leaving their options open for the future, analysts believe.

Some Molson Coors brands that are popular in the U.S. but are currently produced in Canada will shift to U.S.-based operations as a result of the tie-up with SABMiller.