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BrewDog was the first to open a bar in London in 2020 which only serves non-alcoholic beers (Photo: courtesy of BrewDog)

United Kingdom | Sales of low- and non-alcoholic beers have almost doubled in five years, thanks in no small part to the Big Brewers launching 0.0 versions of their flagship brands. The category now accounts for 3.1 percent of the UK’s beer market, IWSR said, compared with 2.7 percent globally.

Europe/Russia
Blue “0.0“ sign in front of a wall of bottles at a Heineken 0.0 beer booth (Photo by Branimir Petakov on Unsplash)

Belgium | Outside of events like Sober for October and Dry January, is there a potential for the low- and no-alcohol category to become mainstream? AB-InBev thought so when, in 2016, it set itself the target that by 2025 one in five of its beers should be low or non-alcoholic.

Europe/Russia
Edinburgh (photo: Connor Mollison on Unsplash)

United Kingdom | It makes you wonder why Heineken has decided to close its only brewery in Scotland, when all the world is talking about the environmental impact of “food miles” and manufacturers’ carbon footprint. Is not the concept of consolidating beer production in one or two breweries per market outdated, as it means that beer is shunted up and down the country to reach consumers?

Europe/Russia
Barley field (Photo: Bruno Kelzer on Unsplash)

Germany | Danish brewer Carlsberg may continue to claim its patent EP2575433 on malting barley. The European Patent Office, on 10 May 2022, overruled an objection submitted by the Munich-based NGO “No patents on seeds”. The NGO called the decision “incomprehensible” and said it will lodge a complaint against the decision.

Europe/Russia
BrewDog glass (Photo: Sebastian Herrmann on Unsplash)

United Kingdom | BrewDog is making headline news again. Not so much for its latest scheme, which will see half of the profit from its bars being shared with its 1,500 bar workers, who can expect to receive an extra GBP 3,000 to GBP 5,000 (USD 6,150) a year in cash.

Europe/Russia
People relaxing at tables in the garden of a village pub (Photo by Sandro Cenni on Unsplash)

United Kingdom | Dutch brewer Heineken said on 3 May 2022 that it will create more than 700 jobs across the UK as part of a GBP 42 million (USD 52 million) investment scheme into its pub unit. The brewer also said that 660 venues – or one in four of its Star Pubs & Bars pub company – will be upgraded.

Europe/Russia
“Seven Sisters“: Skyscrapers in Moscow in the Stalinist style (Photo by Alex Zarubi on Unsplash)

Russia | When releasing its first quarter 2022 results on 28 April, Danish brewer Carlsberg said it was seeing buying interest. It did not name any potential buyers. However, Carlsberg admitted it was difficult to say how long the process would take and what price it could achieve for the Russian business it put up for sale.

Europe/Russia
Two people in a crowd holding a blue and yellow flag saying “Free Ukraine” (Photo by Jana Shnipelson on Unsplash)

Poland | 2021 was the third year in a row of decline in beer consumption in Poland and the deepest in a decade. Since 2018, the market has contracted by as much as 5 million hl beer. The first quarter 2022 saw the trend continuing.

Europe/Russia
Person standing in front of a blue and yellow wall (Photo by Daniele Franchi on Unsplash)

Belgium | AB-InBev announced on 22 April 2022 that it will sell its stake in the joint venture it operates in Russia with the Turkish group Anadolu Efes, and probably to the latter, while taking a USD 1.1 billion hit. But it did not say what it plans to do with his brewing activities in Ukraine, which are also covered by the joint venture.

Europe/Russia
Ukraine was the fifth largest exporter of wheat in 2019 (Photo: OBV _design on Unsplash)

Ukraine | Russia’s invasion has wrought havoc on Ukraine, a country of 44 million people. By late April 2022, some estimated 5 million people had fled the country, while more than 7 million people had been displaced internally. Since Russia ended its siege on Kyiv at the end of March and shifted its troops to the east, more than a million Ukrainians are said to have returned to resume their lives, their businesses – and, not least, protect their properties from looting.

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