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Europe/Russia
Belgium may deserve praise for being a beer lovers’ paradise. Still, there is no denying that many of its speciality beer breweries have been struggling for years to make ends meet. Their beers, typically consumed in cafés and restaurants, have been hit hard by the number of bars closing down in recent years.
Europe/Russia
With per capita consumption at around 81 litres and a market size of 114 million hl in 2008, Russia today is the fourth largest beer market in the world by volume after enjoying significant growth in beer sales in the past decade. Although Russia’s beer market is expected to contract between 10 percent and 13 percent this year according to Carlsberg, international premium brands that are locally produced, in particular, have grown in popularity in Russia. Despite this year’s tax-induced decline the international beer category shows signs of continuing expansion in the coming years.
Europe/Russia
According to a company press statement, SABMiller was the first brewing company in Russia to bring a product to the market which was created especially for women. REDD’s, which was originally developed in South Africa, opened a new subcategory in the Russian market several years ago.
Europe/Russia
Different possibilities how to calculate the brewhouse yield have been discussed for years. Many scientific articles in Germany and abroad pay critically and detailed attention to the numerous opinions and suggestions concerning this calculation. There have been intensive discussions about current OBY (overall brewhouse yield) of late.
Europe/Russia
In May 2010, Mrs Schörghuber in a rare public statement countered all allegations and announced that she has no plans to take Schörghuber Group public or sell it piecemeal. Instead she announced plans to grow it.
Europe/Russia
In an effort to stave off a ban on advertising, Europe’s brewers are relying on self-regulation. Whether it helps in the long-run remains to be seen.
Europe/Russia
It is not clear how the ban on selling alcohol below cost price could be enforced as retailers would be reluctant to reveal commercially sensitive details of deals with suppliers.
Europe/Russia
“The Times” reported that the Belgian-based global brewer is seeking a buyer for Bass, once Britain’s best-selling beer, at around the GBP 10 million to GBP 15 million mark so that AB-InBev can concentrate on its bigger brands like Budweiser and Stella Artois.
Europe/Russia
Although the UK has been hit hard by the global recession, consumers still wanted to treat themselves to affordable luxuries. This has benefitted the Peroni Nastro Azzurro brand, which tries to differentiate itself from other premium brands through marketing activity not usually associated with the category. Peroni Nastro Azzurro has a design partnership with Alessi and a fashion collaboration with Antonio Berardi.
Europe/Russia
EBITA was up 17 percent in Latin America and 7 percent in North America, where SABMiller is a partner in MillerCoors. In Europe, however, earnings were down 8 percent as lager volume fell by 5 percent.
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BRAUWELT on tour
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