Diageo launches bar recovery fund

United Kingdom | The maker of Guinness has announced a USD 100 million global programme to support pubs and bars to welcome customers back following the covid-19 pandemic.

“Raising the Bar” will be a two-year programme available from July 2020. It includes the USD 20 million Community Fund announced in the US on 12 June 2020

The initiative was set up following a global survey of bar owners to identify what they needed to reopen after the lockdown periods.

The top priorities highlighted in the survey include hygiene measures, digital support, and equipment. For example, in the UK, Diageo will provide initial funding for hygiene kits with high-quality sanitiser dispensing units, medical-grade hand sanitisers, and a range of personal protection equipment.

Additionally, it will help pubs and bars to establish partnerships with online reservation and cashless systems.