Man City turns rainwater from Etihad Stadium roof into beer
United Kingdom | To celebrate the football club’s Premier League title win, water technology company Xylem has teamed up with Man City and Heineken to produce ‘Raining Champions’ – a limited edition beer made with purified rainwater.
The water was collected from the club’s Etihad Stadium during the frequent downpours this season. The beer will be used to toast Manchester City as part of the end of season celebrations, with a chance for some lucky fans to taste the brew over the coming months. No release date has been given yet.
The beer also has a serious point, in that it is to raise awareness about the rising difficulties faced by many countries due to environmental changes.
Joseph Vesey, Senior Vice President and Chief Marketing Officer at Xylem, explained: “With Manchester averaging about 150 rainy days per year, challenges like water scarcity may seem a world away. But the reality is … that a staggering 3.6 billion people – almost half the global population – currently live in areas that are water-scarce at least one month per year.”
Authors
Ina Verstl
Source
BRAUWELT International 2019