BrewDog’s first TV ad premiered during GoT

United Kingdom | Is BrewDog finally going mainstream or just subverting conventional advertising? BrewDog has launched what it claims is “the most honest ad you’ll ever see.”

The ad, which was created by Uncommon Creative Studio and premiered during Game of Thrones, simply features a can and the word “ADVERT” for 30 seconds, accompanied by the metal track ‘Bleed’ by Meshuggah.

Commenting on the campaign, BrewDog’s co-founder James Watt said: “We don’t want to live in a world dominated by bad beer any more than you want to live in one with lame advertising. So we have drawn a line in the sand with this new campaign. … We’ve done what we’ve always done: the exact opposite of what convention and rules expect. This is what a BrewDog TV ad looks like.”

The campaign will run across TV, cinema, social, and will be supported by additional executions on billboards and bus sides.