Beer market booms again
The Russian brewing trade has a resource at its disposal that is the envy of many western countries: a younger generation. With the turn from the vodka of their fathers’ to "hip" beer, the young generation of Russian consumers of the brewing trade are painting a rosy picture for the future. Even if it first takes full effect in the next generation believes Eirat Chairullin, president of the 2-million hl Krasny Wostok Brewery, himself still at a young age of 29. All the more time for long-term the planning of the brewing trade strategists.
The per capita beer consumption of the 146-million Russian population reached 23,3 liters in 1998. An virtually gigantic increase of nearly 50% in only two years. A paradoxical situation arises now and then.6 million hectoliters to 32.
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