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The Spanish government’s competition tribunal has finally released the conditions under which Heineken can complete its acquisition of Cruzcampo (5 breweries) announced in June last year. The deal promised to raise Heineken’s share of the market to about 40 per cent, putting Heineken ahead of the brewers Mahou and San Miguel which are owned by the French Danone group.
The Spanish government expects Heineken to divest one sixth (17%) of its production capacity and storage facilities. It further calls on Heineken to sell all its beer brands in Spain with the exception of Heineken, El Aguila and Cruzcampo. On top of that Heineken was ordered to lift exclusivity clauses in its contracts with hotels and restaurants and restrict its production and distribution licenses with other groups..
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