The usual suspects...
... had been wooing Bass Brewers for months, but on 14 June Interbrew announced that it reached agreement with Bass Plc to purchase its brewing activities for £2.3 billion (US$3.45 billion). Bass‘ pub estate does not form part of the deal. The completion of the deal is subject to regulatory agreement. With Bass Brewers and the former Whitbread Beer Company in its portfolio, Interbrew allegedly controls 32% of the UK beer market. Pending regulatory approval of the Bass Brewers acquisition, Interbrew UK (formerly Whitbread Beer Company) and Bass Brewers will continue to operate individually. Bass owns six breweries in the UK and three in the Czech Republic (the Staropramen brand). This deal will make Interbrew the second largest brewer in the Czech Republic with a market share of 13%..
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