Beck’s rules the waves

For the financial year 1999/2000, ended June, Beck Brewery announced a sales increase for the Beck’s brand of 7.0%. Last year, Beck’s sold 4.4 million hl (1998/99: 4.16 million hl), which represents an increase of 3.3% domestically and 10% internationally. As Götz-Michael Müller, Managing Director Distribution and Marketing said, Beck’s grew above average in Italy, the UK and the emerging markets. In Germany, Beck Brewery increased prices for Beck’s by 6.0% to stop profit margins from further decline. Since July, Lion Nathan has been distributing Beck’s in Australia, following the licensing agreement signed between the two brewers for China.