Say it with flowers
What kind of bouquet do you think Heineken sent to Paulaner and Paulaner to Heineken on Valentine’s Day this year? Red tulips (Heineken) and blue hyacinths (Paulaner), perchance? Of course, we are speculating wildly. But it was on Valentine’s Day that Heineken and Bayerische BrauHolding (Paulaner), a member of Schörghuber Corporate Group, issued a short statement saying that they had decided to set up a joint venture.
A rumour which in early February had dominated conversations at the Beer Fair in Italy’s sea side town of Rimini, was thus made a fact. Alas, no information was given as to the size of Heineken’s stake in this joint venture, only that it was to be a minority stake. Moreover, no financial details of the deal were available..
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