Italians drink more beer
The latest evolution of consumer trends in the markets for alcoholic and non-alcoholic beverages has been presented at the International Beverage Fair in Rimini (February 10th to 14th, 2001). In total, the rise in beer consumption is astonishing. After per-capita consumption had stabilised at about the 25 to 26 l for a number of years, it increased in 2000 to 28.1 l. Domestic production rose 3 % to 14.96 million hl, with a sales value of 3 billion Lira. 20,000 people are employed in breweries. 47 % of all Italians drink a beer at least once a year. One third of consumers have brand preference. The so-called microbreweries where beer is made in "a craft fashion" and dispensed from kegs are enjoying increasing success.
About 90% of Italians prefer pale lager beer..
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