Beck’s to be sold
So much for "after action satisfaction". By all appearances Beck’s 67 stakeholders could not find it in the beer business any longer. That is why the Bremen brewer announced in July that it had enlisted the help of US-investment bank Goldman Sachs to find a buyer. In the German media there
was mention of disagreement among Beck’s stakeholder over the strategy which had been raging for years. There was also mention of stakeholders awarding themselves high dividends - a move which seems to
have prevented the brewer from building up a capital base
for its international expansion schemes. Interestingly, the need for capital to grow internationally was now given as the main reason for the sale. Beck’s is Germany’s most well-known brand abroad.7m hl of beer and 2.42bn..
Select offer and read on
6 print issues