Diebels sold to Interbrew
And while everybody was still guessing who would buy Beck’s, the Belgian brewer Interbrew announced that it had finally entered the German beer market by acquiring an 80% stake in the privately owned "Alt beer" brewery Diebels. Rumour has it that at the beginning of the 1990s already, Interbrew had thrown glances at some of Germany’s family-owned brewing businesses. However its then object of desire, the König Brewery, was not for sale. König has since been sold to Holsten. This time Interbrew got lucky. Diebels brewery is located in North-Rhine Westphalia and its Alt beer brand, Diebels, sold 1.5m hl in 2000. Officially Diebels had been on the look-out for a strong partner since the beginning of the year. No mention was made of the price paid by
Interbrew..
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