Litigious brewers
Two groups of competitors - one from Munich, the other from Cologne - won an interim injunction against Germany’s leading beer brand, Krombacher, in June 2002.
The injunction claimed that an environmental campaign by the privately owned Krombacher Brewery Bernhard Schadeberg would put customers under "psychological duress" to make them buy crates of Krombacher beer to save the African rainforest.
In April, Krombacher launched its rainforest project, an initiative to save millions of square metres of rainforest from extinction in Dzanga-Sangha in the Central African Republic (CAR), which was supported by the popular TV presenter Günther Jauch and the Worldwide Fund for Nature (WWF). At the end of July, Krombacher officially appealed against the injunction..
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