Price war
The government may not like it, but brewers Ringnes and Hansa Borg have started a fierce price war last autumn in an effort to counter falling beer sales. Norway’s two largest brewing groups, Carlsberg-Ringnes (4 breweries) and Hansa Borg (3 breweries) control over 85 percent of the beer market. The rest of the 2.3 million hl market is shared by five independents and four brewpubs. At the end of 2002 official per capita beer consumption was 52 litres. Since then beer sales seem to have dropped as Norwegians have grown more and more displeased with their country’s high excise regime on alcohol. The Norwegian Minister of Social Affairs, Ingjerd Schou (Conservative), voiced her concern to the local media and said: "It is regrettable that the price of beer goes down. This is not what we want..
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