Red pen in action
Austrian brewer Brau Union, which is part of Heineken, announced the closure of its loss-making Polish unit, Brau Union Polska, which means that one brewery will be shut down (Warsaw) and the other one integrated into Heineken’s Zywiec group. Brau Union Polska, operating in Poland since 2000, has never turned a profit. Its losses currently stand at PLN100 million according to local sources. After the closure of one brewery, the production of Brau Union’s Krolewskie brand of beer will be transferred to Grupa Zywiec’s Warka brewery outside of Warsaw.
Grupa Zywiec and Brau Union Polska together boasted a 37 percent share of Poland’s beer market after the first three months of 2004, little changed from their market share of 37.3 percent at the end of 2003.6 percent in 2003.7 percent..
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