Storm in a beer mug The Football World Cup 2006 in Germany - without Budweiser
Football - arentyousickofit? Despite all the hype and the hyperbole, England did not make it past the quarter finals at Euro 2004. However, England’s troubles pale next to Anheuser-Busch’s at the Football World Cup 2006. Budweiser has been banned from appearing in Germany at the World Cup in 2006, even though Anheuser-Busch is one of the main sponsors of the event.
It has not been a good summer for Bavarian brewers: a decline in beer consumption, an advancing army of foreign brewers and, to make matters worse, a hostile weather god. Now this is the final straw. Not one drop of Bavarian beer will be served in the brand new Allianz-Arena in Munich during the 2006 Football World Cup. Instead the beer will be provided
by the American brewer Anheuser-Busch...
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