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15 December 2004

See you again in court

In November, the European Court of Justice on Tuesday batted questions about whether the name Budweiser could be used by two competing brewers back to Finland’s national court. The ruling by the European Union’s highest court is the latest round in top U.S. brewer Anheuser-Busch’s century-long dispute with state-owned Czech rival Budejovicky Budvar over the rights to the Budweiser and Bud brands. In this case, which was referred to the ECJ from Fin-land’s Supreme Court, Anheus-er-Busch claimed that customers could confuse its own Budweiser trade mark with Budvar’s use of the name, derived from its place of origin. Budvar countered that its trade name was registered and protected under international law. However, it was struck off the Finnish commercial register in 1984 for lack of use..

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