French paradox
In October, French deputies voted for an amendment that will make the "Loi Evin", which severely restricts advertising and promotion on all alcoholic drinks in France, more flexible. But only for wine, that is. Under the amendment, which was passed by 102 votes to 12, ads and promotions for appellation contrôlée and vins de pays wines will be able to mention quality, where the wines came from and the grape variety, as long as moderate consumption is encouraged. However, any mention of the taste and aromas of a wine will not be permitted. This will also apply to spirits that can show clear geographical origins. The French government has been caught by strong pressure from the French wine industry, increasingly concerned by falling sales, both at home and abroad..
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