I spy with my little eyes
To alert its consumers to its responsible consumption website, Heineken N.V. announced that it will start including a message on all Heineken brand bottles and cans worldwide which will invite consumers to visit this newly developed website. The combination of label and website is unique and is one of many initiatives on promoting responsible alcohol consumption developed by Heineken during the past few years. Heineken hopes that the separate website reminds and educates consumers about the effects of consuming alcohol, drinking patterns and consumption guidelines. It also includes useful links to other relevant websites. The back label of Heineken bottles and cans will contain the message "Please visit EnjoyHeinekenResponsibly.com"..
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