The fate of a classic
Just because the lifestyle gurus at the magazine Wallpaper have included Sweden’s Pommac brand in its annual list of favourite products, has not persuaded Swedes to buy the product. They may love the soft-drink alternative to sparkling wine - but unfortunately not at the till. Following another drop in sales, Carlsberg Sweden has announced that it would in future limit the sale of the classic Swedish soft-drink to national holidays. That’s when it would be sold in large Magnum bottles to mark the occasion. Carlsberg Sweden has also signalled that it was now gearing up for another round of redundancies before the end of the financial year that will see 200 employees go (out of 2,000) and the group take an exceptional charge of DKK100 million (EUR13.5 million)..
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