Ginga all round the world
As of April this year, InBev will roll out Brahma globally - that is in more than 15 countries worldwide. According to InBev, the selling of Brahma outside of its Brazilian home market is expected to contribute EUR 30 million to InBev’s balance sheet by the end of 2007.
In a statement InBev says: ‘Rather than just a new brand, Brahma brings an entirely new experience and an exciting new attitude to the category. Its taste is light and refreshing, and has a clean and crisp finish with a papaya after-note. The curved bottle with embossed Brahma lettering gently and ergonomically fits into consumers’ hands. The design exudes modernity, sophistication, and creativity and the "Rio-Flash" colour of the Brahma brand block exudes all the passion and excitement wrapped up in Brazil.
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