Hammering it out
Drinks Union opened its first "Zlatá kovadlina" ("Golden Anvil") restaurant in Prague on 11 July 2005, putting its franchise pub concept into the nation’s capital, writes Lyle Frink from Prague. Featuring an anvil shaped tap, stylised chairs, and an assortment of other memorabilia from the era of the blacksmith, Drinks Union is hoping that consumers can make a connection to their past. "We wanted to emphasise that the blacksmith’s was always a centre for society in a village, and that Zlatopramen also has its traditions," said Drinks Union marketing manager Boris Rajdl.
The menu is designed to strengthen the connection between food and beer. "Beer is part of the whole food package," said Rajdl. "This is not for the lads, it’s for those want a drink in a nice environment," said Rajdl..
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