Emergency measures
What a PR blunder: On 27 September Carlsberg, the world’s fifth largest brewer, announced that it would close 14 of its 29 breweries in nine European countries as part of yet another cost saving plan called a “programme of excellence”. That’s a good example of contemporary business Newspeak if ever there was one. Interestingly, no details were released as to which brewery would be singled out for closure, how many jobs would have to go, or when it was all going to happen. A Carlsberg spokesperson said that the company would decide which plants to shut down during the next three years. Carlsberg’s CEO Nils Andersen was quoted as saying that a brewery in Copenhagen (which one could that possibly be?) was likely not to exist any longer in six years’ time. Danish consumers all but rioted. ....
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