The real stuff

Pilsner Urquell’s advertising campaign is set to rub German brewers the wrong way.

Beer mixes may be the fastest growing category in the German beer market. But so what? Pilsner Urquell is growing too and selling more than 200,000 hl annually – a volume many of the much-hyped and advertised beer mixes will fail to achieve. SABMiller, the brand’s owner, took the opportunity to rub it in: that among all the various shandy me-toos only the real stuff will stick out.