Why look elsewhere?

Martin Riley, 54, is a graduate from Oxford University in Modern Languages and is a member of the Marketing Society. After starting his career at Sandeman in marketing for six years, he moved on to James Burroughs plc and the brewer Whitbread. In 1990, Mr Riley became Marketing Vice President of Allied Domecq up until 1997 when Allied Domecq was broken up by Pernod Ricard and Fortune Brands. He then joined the Pernod Ricard Group at Irish Distillers Limited, as International Sales & Marketing Director. In 2002 he was appointed International Marketing Director of Chivas Brothers, the position he is currently holding.

Pernod Ricard has some of the most prestigious brands in its portfolio such as ABSOLUT vodka, Ricard pastis, Ballantine’s, Chivas Regal and The Glenlivet Scotch whiskies, Jameson’s Irish Whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well as Jacob’s Creek and Montana wines.

The group favours a decentralised organisation, with seven brand owners and 70 distribution companies established in each key market, and employs more than 19,300 people.