Taking to the streets
It’s a symptom of a dire lack of business skills if a brewer’s only answer to falling beer consumption is laying people off and moving certain services to other – low-cost – countries. But that’s exactly what InBev is going to do. To make matters worse, InBev’s timing proved ill-chosen. You do not announce unpopular measures just weeks after you have paid an estimated EUR 31 million to three executives who got the sack. Repeat: you don’t. And while we are at it, sermonising that is, you do not announce the closure of a brewery shortly after you have released a staggering increase in profits and profitability. Sure, you may feel compelled to reach Anheuser-Busch’s benchmark profit margins, but try explaining that to your employees! You will not succeed..
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6 print issues