Strange things do happen
Finally – Heineken managed to sell its Pedavena brewery to Birra Castello of Udine. No price was mentioned. The Pedavena brewery has been on the block for some time so it came as a surprise that Heineken managed to clinch a deal with Birra Castello (output: 500 000 hl estimated), a brewer not exactly renowned for its significant cash reserves. According to market observers, Birra Castello’s technical director left last year because there were not sufficient funds for urgent investments. Be it as it may, the Pedavena community heaved a sigh of relief because Birra Castello promised to save at least 20 jobs (Heineken employed 80 people there). In the mid-term, employment is to rise to 60 to 70 jobs.
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