Mamma mia!
Shortly before Christmas last year, Italy’s small privately owned brewers left their association in a huff according to sources familiar with the situation. It was not really a mass exodus. It was probably more of an “alora, we do not want to be in this any longer. Capisce? Buon giorno.” And off they went, closing the door behind them. Italy’s brewers’ association, AssoBirra, has always been a small affair: It represented Carlsberg Italia, Birra Forst, Hausbrandt, Heineken Italia, Birra Menabrea and Birra Peroni (owned by SABMiller). Incidentally, the big three brewers that control about 65 percent
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