Heineken appoints new Group Commerce Director

According to a company press release, Mr Nasard joins from Procter & Gamble where, since 2006, he has been General Manager of the USD 1.2 billion Personal Care business for central and eastern Europe, the Middle-East and Africa, based in Switzerland. He was in charge of brand design, product and commercial innovation in five product categories and for 12 brands, including the toothpastes Oral-B and Crest and the face lotion Olay. Heineken proudly reports that Mr Nasard’s units have delivered double-digit top-line growth in the past three years.

Mr Nasard’s arrival will be met with high expectations. Not only has Heineken suffered from a dearth of innovations (what’s come after the DraughtKeg which was launched in 2005?), the Dutch brewer also seems unsure as to which strategy to pursue as concerns wholesale/distribution.