drinktec now a five-day event

drinktec will in future take place over five days instead of six. In 2013 the World Fair for Beverage and Liquid Food Technology is to be held from Monday 16 September to Friday 20 September. This was decided by the exhibition management in consultation with the Advisory Board.

drinktec 2009 was a six-day event taking place in September last year. While there was much activity in the twelve exhibition halls on the first five days of the fair, visitor numbers dropped noticeably on the Saturday, the last day of the fair. At its constitutional meeting the Advisory Board agreed unanimously with the proposal of the exhibition management that the running time of drinktec be shortened by one day, from six days to five days.

"The Saturday was in the end an anachronism, quite simply it no longer fits into modern trade-fair practices," explained Dr Reinhard Pfeiffer, the Managing Director at Messe München responsible for drinktec. "Together with our exhibitors we are confident that shortening drinktec to five days is the right decision. Visitor traffic will now be distributed evenly over the five days of the fair. The Friday will now of course take on the role of the last day of the fair, but it will still be a very important day for the visitors, and one they will not want to miss."