Britvic launches foamy Tango drink in aerosol cans

We have no idea what it’s like to spray something resembling shaving foam into your mouth but soft drink company Britvic thinks its latest offering, Turbo Tango, has great potential. Turbo Tango, launched in the UK at the end of June 2011, is a variant of the fizzy fruit drink, which is dispensed through an aerosol container using "nitro-fuelled" technology.

Britvic believes it is the world’s first soft drink company that is using an aerosol container.

Turbo Tango will be launched as a limited edition range, focusing on teen leisure and impulse outlets, including selected cinemas, over the summer. It will be priced at GBP 1.60 (USD 2.55) for a 375 ml can, reports say.

Depending on the success of the launch, Britvic will consider rolling out the new product on a permanent basis next year.

Britvic said that early trials of the drinks with consumers were "highly successful". The Tango brand will be extended into confectionery with the launch of "Tangy Chews" this summer, it was reported.

Sales of the Tango brand rose by 15.1 percent to GBP 28.1 million in the year to 2 October 2010, according to Nielsen.