BrewDog takes the mickey out of Mr Putin with beer for über-hetero men

This is political activism with a twist. On the occasion of the 2014 Winter Olympics in Russia’s Sochi, the fearless Scottish brewer BrewDog has launched a beer in early February 2014 called “Hello, my name is Vladimir”.

It’s a double IPA brewed with Limonnik berries, which BrewDog says are great for improving sexual performance

The artwork on the label sports Mr Putin in Andy Warhol style, wearing lipstick. The important bit is the asterisk at the bottom which reads: “I am not for gays”.

James Watt, the co-founder of BrewDog, was quoted as saying that they produced the beer as a protest against President Putin's gay laws and to “hold up a mirror to discriminatory legislation signed off by Mr Putin.”

BrewDog reports on its website that it has sent a case of the beer to the Kremlin and that it will be donating 50 percent of the profits from this beer to charitable organisations that support like-minded individuals wishing to express themselves freely without prejudice.

Cheers to the Olympics and may the best (man) win.