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28 June 2006

Pass me the Stoli

In May, Pernod Ricard and FKP Soyuzplodoimport, a Russian state-owned company which owns a host of Russian spirits brands, Stolichnaya, Moskovskaya, Pertsovka, Russkaya and Zubrovka among them, have announced that they have “entered into discussions regarding the future development of a number of selected Russian spirits brands, including the Stolichnaya vodka brand.” Push aside the corporate lingo and this can only mean that Pernod Ricard is interested in buying these brands. The brands had come into its distribution portfolio through the takeover of Allied Domecq last year. At present, Stoli is produced in the cities of Tambov and Kaliningrad with Russian grain and water but then sent to Latvia for bottling and packaging.....

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