Heineken on the beach
The ways of the world are ever changing. What held true yesterday is old hat today. Perhaps the ways of the world are changing even faster at Heineken’s – and only we have not noticed. In August, two weeks before Heineken was to release its half-year results, the Dutch brewer laid on a bash for journalist. Local and foreign journos were invited to a beach party which was to be hosted by Heineken’s CFO, René Hooft Graafland. Ok, it is not all that usual that the chief financial officer gets his own press op. In fact, it is rather unusual.
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