Put it up to Eleven
The Czech beer market has started looking like Spinal Tap, the 1984 mock “rockumentary” about an aging heavy metal band on the verge of spontaneous combustion, writes Lyle Frink from Prague. In the movie, the rock star Nigel points out that the settings on the amplifier could extend beyond the standard 10 mark. Nigel: “Most blokes will be playing at 10. You’re on 10, all the way up, all the way up ... Where can you go from there? Nowhere. What we do is, if we need that extra push over the cliff ... Eleven. One louder.”
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