Heineken’s dilemma
For more than a year now, Heineken Italia has been looking for a buyer for its Pedavena brewery. But in vain. Birreria Pedavena, which was founded in 1897 near the foothills of the Dolomite Alps, has been part of Heineken’s Italian group of breweries since 1974. Until last year, Heineken used to brew its speciality beers at Pedavena. However, in order to cut costs, Heineken decided to close down the brewery at the end of 2004. Unfortunately, finding the right buyer has proven difficult as Heineken did not want to sell the plant to a competitor – potential or otherwise. So far, three brewers have been named as interested parties: Italian brewers Castello and Tarricone, both privately owned, and the Swedish brewer Kopparberg.
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