Discretion isn’t the word
An Espresso Stout by a craft brewer would not be worth mentioning were it not for the lesson taught: that craft brewers need to go ahead with various projects and spread the word about the how-to. Because that’s how they can build their brand and make consumers love their beers.
Collaboration brews have been all the rage among craft brewers for quite a while now, as have been various crowd-sourced beers like the vinbär beer by Swedish craft brewer Poppels that used local volunteers this summer to pick currants in their gardens which then went into the brew.
The Basle craft brewer Unser Bier (“Our Beer”) is doing something similar with its espresso stout. It has asked a local coffee academy which trains baristas to supply them with 2,000 espressos which are required for Unser Bier’s 20 hl espresso brew.
It will probably take four guys at four machines the better part of a morning to produce the required amount of coffee, but, hey, that’s what baristas do: work the coffee machine at great speed.
Already word is out in the streets of Basle that soon Unser Bier’s Espresso Stout will be available in 0.33 litre bottles. It won’t be cheap but it will probably sell out quickly.
The same will probably happen once Unser Bier’s collaboration brew with the Swiss Trois Dames brewery will become available. On 6 December 2014 the two brewers will brew 20 hl of a Black IPA and share the spoils.
