Budweiser and Uber offer free rides

Christmas office parties in the UK are said to be raucous affairs, involving snogging behind the filing cabinets and heavy boozing. To get people home safely afterwards, Budweiser and the ride-hailing app are offering free rides to new users throughout December. Sadly, the offer is limited to the UK.

For AB-InBev, this is a major campaign to alert people to the dangers of drink and drive and coincides with the UK’s Ministry of Transport own “THINK! Christmas drink drive campaign”. It is aimed at young men mostly and uses Facebook, Twitter and Spotify to spread the word.

However, only new users of Uber can take up Budweiser’s offer and there is a cap on the free rides: GBP 15 (USD 19).

It was also reported that Budweiser and Uber still have a surprise in store for 24 December 2016.