Better sales opportunities for beer
Turkey offers good sales prospects for beer in the medium term. The legislation passed in January 2000 terminating the Turkish alcohol monopoly opens up opportunities for foreign breweries to supply local wholesalers or build up their own distribution network. Before this, all foreign purchases had to be handled through the government-owned monopoly Tekel, which sold imported beer exclusively to large hotels and tourist facilities, allegedly due to warehousing problems. These customers were obliged to take at least 1,000 cartons of a brand at a time, and remit the invoice amount to Tekel in advance, including taxes and levies. In Turkey’s retail sector, only Turkish beers are available, apart from smuggled merchandise. This lower limit is to be gradually reduced to zero by 2006.97 (1..
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