Making the best of a good opportunity
SABMiller, the world’s second-largest brewer, plans to spend more than USD 125 million on expanding breweries and building brands in India as economic growth boosts demand for beer in Asia’s fourth-biggest economy.The five-year investment plan was revealed only a few weeks after London-based SABMiller bought out its joint venture partner in India to gain control of the country’s second-largest beer maker. The money will also be used to step up marketing and improve the standard of barley it uses in India. Consumers in India, which has a population of more than 1 billion people, drink just 1 litre of beer per person every year so there is ample of hope that this will change over time. ...
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