Another ‘loophole’ product

Government authorities in the State of South Australia (Adelaide) want to ban gimmicks they consider will entice young people to indulge in binge drinking. They targeted GoVodka, a vodka-based product packaged in attractive re-sealable tubes available in four flavours at 8.5% abv that was launched at special parties at selected Adelaide venues and a three-litre cocktail tower promoted by a suburban pub.

Although figures released by the Australian Institute of Health & Welfare in late December 2008 indicate that teenage binge drinking is on the decline, specialists from the National Drug & Alcohol Research Centre say that “getting pissed” is still a priority for the young.