Lars Roed appointed new Chief Commercial Officer

The tanks and process technology expert announced Lars Roed as its new Chief Commercial Officer (CCO). The 48-year-old will thus account for the company’s worldwide sales and marketing activities. In doing so, Roed can benefit from his decades of inside experience: The mechanical engineer has been working for the company since 1994.

“I am looking forward to this new position and the cooperation with my colleagues offering our customers outstanding solutions”, stated Roed, who started out at the Ludwigsburg-based company’s worldwide sales department for tanks and process technology for the brewing, beverage and liquid food industry. Since then, he has held several management positions – latest as Chief Executive Officer (CEO) of Ziemann Holvrieka Asia.