Coca-Cola cosmetics launched at The Face Shop

Where are the health commissars to warn against hidden sugar in cosmetics? Because the Korean makeup brand The Face Shop has launched a range of Coca-Cola cosmetics in an unusual collaboration with the US soft drink brand.

The makeup range includes cushion compact, powder pact, five cream lip tints, five lipsticks, three gel lip tints, and an eyeshadow palette – all in Coca-Cola pattern packages.

Not only do they look a little like Coke products… they even smell like Coca-Cola. And probably taste like it, too.

The Coca-Cola cosmetics collection by The Face Shop is sold online and at retail chains in Korea.

Coke is not the first to venture into cosmetics. Carlsberg set a precedent when in 2015 it launched the Carlsberg Beer Beauty, a line of men's grooming products that included shampoo, conditioner and body lotion. The shampoo really had Carlsberg beer in it. But no sugar.

However, the Carlsberg Beer Beauty line was a limited edition. Who knows if it sold out?