Not for the faint-hearted
Brewers in Nigeria have seen many days of boom and bust. But since Nigeria returned to civilian rule in 1999 for the first time in 15 years, things have steadily looked up for the country’s once depressed breweries, with sales and profits going up despite the introduction of strict Islamic law in the Northern states. With an estimated population of 123 million people, Nigeria is Africa’s most populous country and potentially a huge consumer market - if it were not for innumerable problems.0 million hl of beer sold in 2001.
Since 1999 beer sales have grown according to Nigerian Breweries’ spokesperson Vivian Nkern. Nigerian Breweries’ sales have risen fourfold since 1999, from 1.0 million hl to 4.0 million hl a year, he was quoted as saying. At Guinness there is a similar picture..
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