Softly, softly

Perhaps they have discovered a new, soft approach to product launches. Very quietly and without major advertising in print, South African Breweries launched Sterling Light Lager in the market. Using imported crystal malt, SAB’s product developers have created a full tasting lager, low in both alcohol (2.5% Alc/Vol) and kilojoules (130kJ/100ml). Or so they claim. In any case, Sterling Light Lager has been designed to take on Namibian Breweries’ Windhoek Light which has established a strong niche in the premium segment. SAB’s Sterling Light Lager comes in a pack of four bottles - a first for the South African market place. It also carries the Heart Foundation logo, having met with their requirements for endorsement..

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